The Lunex Creative Impact Index℠
The Creative Impact Index (CII) is Lunex's core decision framework for evaluating AI use cases across production. It answers a question that automation metrics and ROI models cannot: how sensitive is this use case to the creative process, and what does that mean for how carefully it must be governed?
LOW
Minimal creative sensitivity
No creative judgement required. Safe for automation. Typically metadata, QC, formatting, and technical prep tasks.
MEDIUM
Supports creativity
Assists the creative process but touches editorial or artistic work. Requires human review and ongoing oversight.
HIGH
Intersects with creative judgement
Directly influences creative output. Requires strong guardrails and should not be deployed without senior creative sign-off.
VERY HIGH
Defines creative identity
Direct influence on final creative output or voice. Politically and ethically sensitive. Human authorship must remain central.
COLLECTIONS
82 use cases
DEVELOPMENT
6
DEVELOPMENT
Could you know a project's risk profile before you've committed the budget to develop it?
DEVELOPMENT
What if your production designer could build a complete visual world from a script in an afternoon?
DEVELOPMENT
How many hours does your writers' room lose each week turning rough drafts into industry-standard format?
DEVELOPMENT
How far into development does your legal team typically discover a script shares protected plot structures with existing IP?
DEVELOPMENT
What would your development slate look like if every writer arrived with three fully structured alternative story directions already mapped out?
DEVELOPMENT
What if you could see exactly where a character's voice starts to drift — before it reaches the writers' room table?
PRE-PRODUCTION
14
PRE-PRODUCTION
Could your producers have a credible budget estimate the moment a script lands on their desk?
PRE-PRODUCTION
How much prep time would your AD recover if the shot list wrote itself from the script?
PRE-PRODUCTION
Could your production spot a hazardous setup before the crew arrives on set?
PRE-PRODUCTION
What if your location manager could shortlist five viable options without leaving the office?
PRE-PRODUCTION
What if your casting director could rank two hundred auditions by emotional range and script alignment before a single tape is watched?
PRE-PRODUCTION
How many scheduling conflicts emerge late in pre-production because talent availability wasn't cross-checked early enough?
PRE-PRODUCTION
What if your production designer could walk into the first creative conversation with twelve fully realised environment options already on the table?
PRE-PRODUCTION
What if your director could visualise blocking and camera moves from a text description of the scene before a single crew member arrives on set?
PRE-PRODUCTION
How many shoot days has your production lost to weather delays that better forecasting could have flagged weeks earlier?
PRE-PRODUCTION
What if you could see how an audience will respond to a casting combination before the deal is even on the table?
PRE-PRODUCTION
Imagine if your casting team could test how any actor looks on camera under any lighting condition before a single recall is booked?
PRE-PRODUCTION
How many days does your team spend rebuilding the schedule every time a script changes or a location falls through?
PRE-PRODUCTION
Could you know whether a location will actually work for your script before your team drives out to scout it?
PRE-PRODUCTION
What's the last thing holding up a crew member's first day because their paperwork isn't cleared?
PRODUCTION
17
PRODUCTION
What if your gaffer could walk onto set already knowing which lighting setups will work for a given scene?
PRODUCTION
What if you could populate a crowd scene with hundreds of convincing background characters without hiring a single extra?
PRODUCTION
How much time does your DIT spend manually logging slate data that the camera already captured?
PRODUCTION
What if continuity errors were flagged on the day they happened, not discovered in the edit?
PRODUCTION
What would you do with markerless capture that worked cleanly the first time?
PRODUCTION
What decisions could your director make on set if rough VFX were composited into the monitor feed in real time?
PRODUCTION
What would your crowd scenes look like if you never had to balance creative ambition against the cost of extras again?
PRODUCTION
What if your VFX team could see the exact lighting and blocking of every shot before post-production begins?
PRODUCTION
What if your set could communicate the right call-time, the right location, and the right change — without a single radio call?
PRODUCTION
ADR Prediction
PRODUCTION
How much time does your AD spend every evening rebuilding the same call sheet from scratch?
PRODUCTION
How many hours does your payroll coordinator spend cross-referencing timecard rates against the guild schedule before they can run a single payroll?
PRODUCTION
How many of your invoices sit unmatched in an inbox because no-one has time to cross-reference the PO log?
PRODUCTION
When did you last know for certain that every deal memo on your production was compliant with the current guild minimums?
PRODUCTION
If you had to call your financier right now and tell them where the production will land on final cost, how confident would you be in that number?
PRODUCTION
When did you last catch a budget line going off-track early enough to actually do something about it?
PRODUCTION
How long does it take to get an answer when a financier asks a specific question about a production's spend?
POST & VFX
25
POST & VFX
What if your VFX team could remove wires, rigs, and unwanted objects in a fraction of the usual time?
POST & VFX
How many hours does your roto team spend on masks that could be tracked automatically?
POST & VFX
Imagine if your live-action footage could become a fully stylized animated world without rebuilding every frame.
POST & VFX
What if your post team could populate a crowd scene without a single background artist on set?
POST & VFX
Imagine if a performance gap in post could be filled without bringing the actor back to a recording studio.
POST & VFX
How many hours does your sound team spend on dialogue cleanup before the creative mixing work even starts?
POST & VFX
What if your sound team had a complete library of footsteps, cloth, and movement generated before the edit is locked?
POST & VFX
What would your VFX pipeline look like if your team could test fluid, particle, and cloth behaviour before committing to a full simulation?
POST & VFX
What if your editor could lock picture with a temp score that already feels like the finished film?
POST & VFX
How much time does your sound team spend listening back through takes just to confirm which ones are usable?
POST & VFX
How long does your editor spend hunting down the costume or prop mismatch that slipped past everyone on set?
POST & VFX
How much archive footage does your team have that nobody can find because it was never properly logged?
POST & VFX
What if your editor could walk into day one of post with a structured assembly already waiting — not a mountain of raw rushes?
POST & VFX
How much of your assistant editor's week disappears to syncing, labelling, and ordering footage that could be laid out automatically?
POST & VFX
What if a second pair of eyes could tell you which scenes are carrying the story and which are quietly stalling it?
POST & VFX
How many hours does your assistant editor spend each night logging and syncing dailies before the editor can even start cutting?
POST & VFX
When was the last time a conform went through without a single relinking error or missing file?
POST & VFX
What if your editor could start with a curated set of the strongest takes instead of scrubbing through every frame of every setup?
POST & VFX
How much of your colourist's time goes into basic shot balancing before they even start the creative grade?
POST & VFX
What if your lead actor could play themselves at every age in the story without months of frame-by-frame VFX work?
POST & VFX
How many of your compositor hours go into prepping plates before anyone starts the actual creative composite?
POST & VFX
What do you do when you need to replace the music track but all you have is a final mix with no stems?
POST & VFX
How long does your sound designer spend searching libraries for an effect that doesn't quite exist — when they could describe exactly what they need?
POST & VFX
How much ADR could you avoid if your production audio cleanup could rescue dialogue that used to be unusable?
POST & VFX
How many deliverables get bounced back by the broadcaster for loudness or compliance issues that could have been caught automatically?
DELIVERY
6
DELIVERY
What would your international distribution look like if every dubbed version sounded like the original actor's voice?
DELIVERY
What does a compliance issue discovered in a new territory cost your delivery schedule — and how late in the process does it usually surface?
DELIVERY
How many additional territories could your content reach if translation no longer determined your release schedule?
DELIVERY
How much of your accessibility commitment is limited by the time and cost of producing high-quality captions at scale?
DELIVERY
What if every dubbed performance looked as natural as the original, with mouth movements that audiences never have to think about?
DELIVERY
Does your finance team know exactly what residual obligations will crystallise the moment your show closes its streaming deal?
DISTRIBUTION
9
DISTRIBUTION
What if you could predict which audience segments will respond to a campaign before spending a penny?
DISTRIBUTION
What if your marketing team could test ten campaign concepts before signing off on a single image?
DISTRIBUTION
What if marketing could have a rough trailer assembled from emotional peaks before the picture lock meeting ends?
DISTRIBUTION
Could your marketing team see how audience sentiment is shifting in real time, rather than weeks after a campaign launches?
DISTRIBUTION
Could your social team stop reformatting the same clip by hand for every single platform it needs to appear on?
DISTRIBUTION
What if launching a new FAST channel took days instead of months?
DISTRIBUTION
How much revenue is your schedule leaving on the table every single week?
DISTRIBUTION
What would your distribution operation look like without a single rack of legacy hardware?
DISTRIBUTION
How often does the same ad slot deliver the same value to two completely different viewers?
ARCHIVE
5
ARCHIVE
What if your archive team could reconstruct a missing scene without a single frame of original footage surviving?
ARCHIVE
How confident is your archive team that no asset in your library has been reused without a valid licence?
ARCHIVE
How long does your archive team spend searching for a specific face or location across footage before giving up?
ARCHIVE
What archive titles are sitting unstreamed because the picture quality falls below today's delivery standards?
ARCHIVE
How many assets sit unusable in your archive simply because no one has had time to tag them?
LUNEX ONE · ORCHESTRATING INTELLIGENCE
175 use cases